Town of Shrewsbury, Massachusetts
Town of Shrewsbury, Massachusetts
   
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Allen Property

Allen Property
Shrewsbury Electric

SELCO's "Beat The Peak" Program

SELCO launched a revamped version of it’s 1987-88 Beat the Peak program (BTP) in early January 2006. The original version of BTP used the CATV Emergency Alert System to notify Shrewsbury residents to conserve energy during peak load periods by overriding all cable channels with a message of conservation.

The new version of BTP is much less intrusive than the original version. It consists of a message that appears on front page of the Town of Shrewsbury website. A message will also appear on the Weather Channel (Ch 12) during peak use.

The message is triggered when the electric use load, availability, and spot market price of energy in New England warrant a warning. The BTP message was used only three times during the 1987-88 winter period.

The BTP message on the website will appear as shown below:

The top message reads: “Curtail Non-Essential Use of Electricity”

The bottom message reads: “SELCO is experiencing peak use. While loss of service is unlikely, please conserve energy at this time to help keep electric rates down. Thank you!”

This message will appear at the top of the front page within the Town of Shrewsbury website when activated. Visitors can close the message by clicking the “X” in the top right-hand corner, or the "close window" link following the main message. For Internet Explorer users, the notice window will close automatically after 15 seconds.


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   For more inquiries or information contact us at 508-841-8500. 

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